Audience: An audience is a group of spectators that is being appealed to. Through different levels of communication, it is a great idea to research the person who will be utilizing the finished product. A thorough research of the audience helps to ensure that a room will not be under or over designed. “This education was followed by several years’ study at an architectural school, most especially the Ecole des Bueax-Arts in Paris (the merged, former royal French academics of painting, sculpture, and architecture), and then several years of apprenticeship in the office of an established architectural firm,” (Roth 470). Although this quotation refers to the development of Modernism, it also serves as an example of Audience. Given the multiple ways Bueax-Arts was utilized, the school was able to appeal to different types of audiences similar to the likings of the Interior Architecture Program at UNCG. Aside from its academic usage, the Bueax-Arts staircase design that was exhibited in the Grand Hall was one that appealed to many audiences, it was the place to make an entrance and it was also considered “the place to be,” during intermissions. The picture below contains a gentlemen walking through an art gallery, since heris there observing the art it makes him the audience.
[RE] Vision: A revision is exactly what it sounds like; it’s an altered vision of what a design first envisioned. Using the term “altered,” indicates how a design changes due to things such as limiting factors like building codes, modifying a design due to budget, etc. An example of revision began, “Here in 1445, a Sheppard had a vision of the Christ Child surrounded by fourteen childlike angels, who later came to be called the Fourteen Saints in Time of Need. A pilgrimage church of Vierzehnheiligen (Fourteen Saints) was soon built there, and in 1742, work began on replacing that building with a grander one from plans prepared by Johann Balthasar Neumann,” (Roth 434). The picture below is a [RE] vision due the fact that my original thumbnails contained a white border instead of a black one. The change in return altered my concept therefore changing my design.
Character: Using character in the sense of having personality, exhibits why expression and character go hand in hand. When designing it is important to capture the essence of the client’s character therefore the end result will be an expression of who they are. “The character of the Parisian style is epitomized in the interior of the Salon de Princesse of the Hotel de Soubise…,” (Roth 430). Revolving around more of the ideas of the people rather than the King, the Salon de Princesse was designed to be deliberately ambiguous for multiple reasons. One of which continued on to embody the character of women doing as they please which promoted the idea of women now entering into world where they were able to set their own destiny. At the time this design was concieved, it showed my character as a teenager who adored the beach. This design contained two canvas sea shells picture frames and two shadow boxes containing sand dollars.
Translation: Translation is the conversion of one thing to another where it be due to time, language, or even culture. “Guided by the philosophes, European architects by the mid-eighteenth century began to reject the visual extravaganza of Rococo architecture in favor of a structural discipline sheared of extraneous ornament,” (Roth 465). This quotation is an example of translation over time because, as the European architects grew older and/or up and coming architects began to take over, the visual needs from the Rococo style were seen unimportant in comparison to experimenting with new materials to accommodate the growing city population. Moving from left to right, the thumbnails on the left were translated into the ones on the right as an abstraction of the natural elements of water.
Datum: In Design, datum is the organizational method used to direct the audience’s attention into a certain path. An example, of datum within city planning is, “With the financial aid of Louis XV, he engaged the architect Emmanual Here de Corny (1705-1763) to design a series of linked urban squares, with the former king’s residence at one end and a major urban space at the other, connected by a tree-lined boulevard framed with rows of identical houses,” (Roth 452). The reason this serves as an example of datum is because of the usage of the tree-lined boulevard as a guiding reference from one point to another. Using the given drawing, the white circular shapes exhibit how light shining on a person or object can direct. The light shining onto the womans body provides a sense of datum, guiding the viewer's eyes along the contours of her body.
Synopsis: All in all, these words come down to your audience. Your audience is so important that without them designers are nothing, think about it. With no audience for designs to have interactivity with, design is a useless piece of nothingness. A designer’s vision may be drawn from the client’s character. A designer’s datum within that vision is made to provide ease and direction for the client. And a good designer always wants to ensure that their vision is one that can be translated into an expression of the client. But who is the client? He’s the audience.
[RE] Vision: A revision is exactly what it sounds like; it’s an altered vision of what a design first envisioned. Using the term “altered,” indicates how a design changes due to things such as limiting factors like building codes, modifying a design due to budget, etc. An example of revision began, “Here in 1445, a Sheppard had a vision of the Christ Child surrounded by fourteen childlike angels, who later came to be called the Fourteen Saints in Time of Need. A pilgrimage church of Vierzehnheiligen (Fourteen Saints) was soon built there, and in 1742, work began on replacing that building with a grander one from plans prepared by Johann Balthasar Neumann,” (Roth 434). The picture below is a [RE] vision due the fact that my original thumbnails contained a white border instead of a black one. The change in return altered my concept therefore changing my design.
Character: Using character in the sense of having personality, exhibits why expression and character go hand in hand. When designing it is important to capture the essence of the client’s character therefore the end result will be an expression of who they are. “The character of the Parisian style is epitomized in the interior of the Salon de Princesse of the Hotel de Soubise…,” (Roth 430). Revolving around more of the ideas of the people rather than the King, the Salon de Princesse was designed to be deliberately ambiguous for multiple reasons. One of which continued on to embody the character of women doing as they please which promoted the idea of women now entering into world where they were able to set their own destiny. At the time this design was concieved, it showed my character as a teenager who adored the beach. This design contained two canvas sea shells picture frames and two shadow boxes containing sand dollars.
Translation: Translation is the conversion of one thing to another where it be due to time, language, or even culture. “Guided by the philosophes, European architects by the mid-eighteenth century began to reject the visual extravaganza of Rococo architecture in favor of a structural discipline sheared of extraneous ornament,” (Roth 465). This quotation is an example of translation over time because, as the European architects grew older and/or up and coming architects began to take over, the visual needs from the Rococo style were seen unimportant in comparison to experimenting with new materials to accommodate the growing city population. Moving from left to right, the thumbnails on the left were translated into the ones on the right as an abstraction of the natural elements of water.
Datum: In Design, datum is the organizational method used to direct the audience’s attention into a certain path. An example, of datum within city planning is, “With the financial aid of Louis XV, he engaged the architect Emmanual Here de Corny (1705-1763) to design a series of linked urban squares, with the former king’s residence at one end and a major urban space at the other, connected by a tree-lined boulevard framed with rows of identical houses,” (Roth 452). The reason this serves as an example of datum is because of the usage of the tree-lined boulevard as a guiding reference from one point to another. Using the given drawing, the white circular shapes exhibit how light shining on a person or object can direct. The light shining onto the womans body provides a sense of datum, guiding the viewer's eyes along the contours of her body.
Synopsis: All in all, these words come down to your audience. Your audience is so important that without them designers are nothing, think about it. With no audience for designs to have interactivity with, design is a useless piece of nothingness. A designer’s vision may be drawn from the client’s character. A designer’s datum within that vision is made to provide ease and direction for the client. And a good designer always wants to ensure that their vision is one that can be translated into an expression of the client. But who is the client? He’s the audience.
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